Glanbia Consumer Foods has extended its Avonmore sponsorship of the weather bulletins on RTÉ TV for another two years. The value of the sponsorship has not been revealed. Avonmore milk is the second biggest brand in Irish grocery and has sponsored RTÉ Weather since 2006 with over 50 bulletins broadcast a week. At a photocall in [...]

BMW Mini has awarded its creative advertising account to Chemistry after a three-way pitch with Boys and Girls and Rothco. Boys and Girls had been looking after the business recently as the agency is made up of several former McConnells executives and they had handled the car account for many years. Media was not part of [...]

Last week's closures of the Roscommon Champion and the Longford News represent a significant blow...

By Catherine O’Mahonybr/br/Brand history can tell us a lot