In consolation with Micromarketing, we developed a list of potential names, tested them in the market place and decided on Talk Financial, which was the most popular with the test market.
Micromarketing designed a logo which reflected the personal service that is offered by Talk Financial, but maintaining the colours of BCAA to prompt recognition in their existing customer base.
Once the logo was finalised, it and the colours were then used for the full range of graphics – website, brochure, business cards, headed paper and comp slips to create a full corporate image.
Their new site will be launched soon
Talk Financial
When Brendan Costello and Associates (BCAA) decided to re-position and re-brand their business, they came to Micromarketing.BCAA was a young and successful financial services business based in Galway. The problem was their existing name didn’t position them in the market and it made them sound smaller than they actually were.
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